Privacy Policy

Effective Date: March 9, 2026

1. Introduction

NOW Performance Group respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, store, and protect your information when you visit our website, purchase services, or interact with our coaching platform.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following categories of information when you interact with our website or services.

Personal Information

Personal information that you voluntarily provide may include:

  • Name

  • Email address

  • Phone number

  • Billing address

  • Payment information

  • Account login credentials

Health and Fitness Information

Because we provide fitness and performance coaching services, we may collect information including:

  • Body weight and measurements

  • Training history

  • Fitness goals

  • Health history or injury information

  • Lifestyle and nutrition information

This information is used solely for the purpose of delivering coaching services.

Technical Information

When you visit our website, certain technical data may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Pages visited

  • Website interaction data

3. How We Use Your Information

We use the information collected for the following purposes:

  • To provide coaching services and personalized training programs

  • To communicate with clients regarding services or updates

  • To process payments and manage transactions

  • To improve our website, services, and client experience

  • To respond to customer inquiries or support requests

  • To send updates, newsletters, or promotional materials when consent is given

4. Payment Processing

Payments made through our website are processed by secure third party payment processors, including Stripe and PayPal.

Now Performance Group does not store full credit card numbers or sensitive payment information on its servers.

All payment information is handled according to the security standards of the respective payment processor.

5. Third Party Services

We may use third party tools and platforms to support our business operations, including customer relationship management, analytics, email communication, and marketing platforms such as GoHighLevel.

These services may collect limited information necessary to perform their functions but are not permitted to use your information for other purposes.

6. Cookies and Tracking Technologies

Our website may use cookies and similar tracking technologies to:

  • Improve website functionality

  • Analyze website usage and traffic

  • Enhance the user experience

Users may disable cookies through their browser settings, though some features of the website may not function properly.

7. How We Protect Your Information

We implement reasonable administrative, technical, and organizational safeguards to protect personal information from unauthorized access, disclosure, or misuse.

While we take reasonable steps to protect your data, no method of online transmission or electronic storage can be guaranteed to be completely secure.

8. Sharing of Information

We do not sell, rent, or trade personal information to third parties.

We may share information only in the following circumstances:

  • With service providers that assist in operating our business

  • When required by law or legal process

  • To protect the rights, safety, or property of Now Performance Group or its clients

9. Data Retention

We retain personal information only for as long as necessary to:

  • Provide services to clients

  • Maintain business records

  • Comply with legal obligations

When information is no longer required, reasonable efforts will be made to securely delete or anonymize the data.

10. Your Privacy Rights

Depending on your location, you may have the right to:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal data

  • Withdraw consent for certain data uses

Requests may be submitted using the contact information provided below.

11. Children's Privacy

Our services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from minors without parental or guardian consent.

12. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Updates will be posted on this page with the revised effective date.

Continued use of our website or services after updates constitutes acceptance of the revised policy.

13. Contact Information

If you have questions about this Privacy Policy or how your information is handled, please contact:

Now Performance Group
Email: tyler@nowperformancegroup.com

Below is an updated section you can add to your Privacy Policy that includes SMS opt-in language and the mobile information sharing statement commonly required by messaging providers and platforms such as Twilio or GoHighLevel.

You can either add this as a new section in your policy or place it after the Cookies and Tracking section.

SMS Communications & Mobile Information

SMS Opt-In Consent

By providing your phone number through our website, forms, or service enrollment, you consent to receive SMS text messages from Now Performance Group. These messages may include service updates, appointment reminders, coaching communications, and promotional offers.

Message frequency may vary depending on your interaction with our services.

Standard message and data rates may apply based on your mobile carrier plan.

You may opt out of receiving SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will no longer receive SMS communications unless you re-enroll.

For assistance, reply HELP or contact us directly using the contact information listed in this Privacy Policy.

Mobile Information Sharing Statement

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties.

SMS Data Usage

Information collected as part of SMS communications may include:

  • Phone number

  • Message history

  • Interaction with messages (such as replies or opt-out requests)

This information is used solely to provide communication related to our services and to maintain compliance with messaging regulations.

SMS Data Protection

We take reasonable measures to protect the information transmitted through SMS communications. However, users should be aware that text messaging may not always be a fully secure method of communication.